When you visit Meminda websites, information may be stored on your device in the form of cookies.
A cookie is a small text file sent from a web server to your browser and stored on your device. When you revisit our website, the cookie information is transferred to our web server again. For example, we may recognize you and consider your settings when displaying the website. Cookies can be categorized as first-party cookies (deployed by Meminda) and third-party cookies (deployed by third parties).
We use cookies to improve and optimize the usability of our website. Cookies do not cause damage to your device or contain viruses, trojans, or other malicious software. The cookie stores information linked to the respective device used. This does not mean, however, that we store personal information about you or are aware of your identity.
Visiting and surfing our website is possible without cookies. Most browsers accept cookies automatically. You may alter the security settings of your web browser to stop your device from receiving and storing cookies, to allow cookies to be received and stored from selected websites only, or to be notified before accepting cookies. Please note, however, that these settings may negatively affect the usability and user experience of websites and other online services. You may delete cookies stored in your browser at any time. Information stored in cookies will be removed from your device.
We further categorize cookies as follows:
| Type | Description |
| Category 1: Necessary cookies | These cookies are technically necessary to ensure the website landing page functions properly. We cannot provide for the website landing page to function without deploying such cookies. |
| Category 2: Functional cookies | These cookies serve to create the most pleasant surfing experience possible on our website landing page with a maximum of individual usage conformity. It includes enabling login across sessions, high surfing speed through search suggestions, or storing individual page settings, such as language or text size, etc. |
| Category 3: Analytics cookies | These cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc. |
| Category 4: Performance cookies | These cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. |
| Category 5: Advertisement cookies | Some of these cookies allow you to connect to your social media account and share content. Others help to customize advertising by adapting to your interests. |
Cookie categories 2 to 5 may be deployed in the context of web tracking. In such a case, the cookie helps analyze web traffic. They may be combined with information about your activities on our website and processed in pseudonymous usage profiles. This helps us analyze web traffic information and improve our website to adapt it to users’ needs. We only use this information for statistical analysis. In addition to cookie-based web tracking, there is non-cookie-based web tracking that uses other means, such as your individual device settings, to recognize you when revisiting our website.
The legal basis for deploying category 1 cookies is our legitimate interest in providing our website under Art. 6(1)(f) of GDPR. The legal basis for deploying category 2 to 5 cookies and web tracking is your consent under Art. 6(1)(a) of GDPR. When you visit our website for the first time or revisit it, we will (i) inform you about the use of category 2 to 5 cookies and web tracking and (ii) ask for your consent. To request your consent, we display a relevant banner.
In addition, some web analytics providers are members of industry associations whose websites allow the use of web tracking to be prevented centrally. Please find below the reference to the websites of these associations for expressing your choices regarding web tracking and processing data in pseudonymous profiles.
· European Interactive Digital Advertising Alliance (EDAA): http://www.youronlinechoices.com/de/praferenzmanagement/
· Digital Advertising Alliance (DAA): www.aboutads.info/choices/
· Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
If you don’t consent to the deployment of cookies or delete cookies from your device, this may affect your ability to use the website or individual functionalities. Please refer to the table below for detailed information regarding the cookies deployed on our website.
First-party cookies and necessary/functional cookies:
If you are a visitor of Meminda.com
| Domain | Cookie name | Type | Cookie lifetime | Cookie description and purpose |
| .meminda.com | cookieyes-consent | technically necessary/functional cookies | 365 days | Cookie for Privacy Policy notification bar. |
| .meminda.com | _ga | analytics cookies | 399 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| .meminda.com | _ga_* | analytics cookies | 399 days | Google Analytics sets this cookie to store and count page views. |
If you do not want Meminda to collect and store your data, click the button below to opt out.
OPT-OUT
Please note: although we choose our business partners and clients carefully, we are not responsible for the privacy practices of websites and mobile applications operated by such third parties. You should check the applicable privacy policies of the websites and mobile applications you visit for more information on what kind of data they are processing with the help of our services and technologies and how they handle any data they collect from you as well as the legal basis/bases for such processing.
Third-party cookies, social plugins, and analyzing tools
| Tool/Provider | Purpose | Link to the provider’s privacy policy / Prevent processing |
| Google Analytics | Web analysis, interest-oriented advertising | https://policies.google.com/?hl=en&gl=en Prevent processing: Via Browser-Plugin (see Add-On https://tools.google.com/dlpage/gaoptout?hl=en ) |
Below you can learn more about how social plugins and analyzing tools use your information and, if you avoid connecting to plugins, find out how to opt out.
This processing of (personal) data is necessary for our legitimate interests (i.e., marketing by increasing the range of our website/services), Art. (6) (1) (f) of GDPR.
Google Analytics
We use Google Analytics, which is a web analyzing tool of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”) for the purposes of the adequate design and continuous optimization of our website. Google Analytics works with cookies and creates pseudonymized usage profiles, which allow your use of our website to be analyzed. Information stored in such cookies (such as the browser type/version, operating system used, referrer URL, hostname of the accessing computer, time of server request) is usually transmitted to and stored on Google’s servers.
Due to the activation of IP anonymization (IP masking), Google will truncate and therefore anonymize the IP address of your device within the European Union or the European Economic Area.
We contracted Google to analyze your use of this website in order to produce reports on the activities on our website and provide more services connected to the use of our website and the internet in general. We also use Google Analytics for marketing purposes. Doing so allows us to advertise on third-party websites (including Google) to previous visitors to our website.
If you are a website visitor, Google services will be used for the marketing and analytics purposes only with your consent.
The IP address provided by your browser will not be combined with other Google data. The information may be transferred to third parties if doing so is required by law or if third parties process this data on behalf of Google. You can prevent cookies from being stored on your device by adjusting your browser software accordingly. Please note, however, that changing your settings may have negative effects on the usability of our website. You may prevent Google from recording and processing data on your use of our website (including your device’s IP address) and storing such information in a cookie by using the opt-out solution.
You also can download and install a browser opt-out add-on from http://tools.google.com/dlpage/gaoptout?hl=en.
For more information, see Google’s Privacy Policy: https://www.google.com/intl/en/policies/privacy/.
Below you can see the OPT-OUT for different browsers
You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based Your Ad Choices page or the EU-based Your Online Choices.